About Us

Working with the best hotels, restaurants, cafes, and supermarkets in the region, Fresh Express is committed to supplying the finest quality gourmet products and offers consistent service to all customers.

Founded by Mr. Costas Vouyoukas and his sons, John and Girard, in 1993, Fresh Express is recognized today as one of the leading food and non-alcoholic beverage distributors in the premium food and hospitality business in the Gulf region.

Today, a team of over 500 highly skilled and dedicated people from diverse nationalities are an extension of the Vouyoukas family.


Mr.Costas CEO of fresh express

The origins of Fresh Express started in 1974 as a humble, family owned and run Mediterranean restaurant in Abu Dhabi. By 1988, the Emirate of Abu Dhabi was growing rapidly. The Vouyoukas family saw this as an opportunity, and by using their extensive knowledge of seafood and network of suppliers, the company began to supply local seafood to the Emirate’s hospitality sector.

The family vision was to expand the operations, and in 1994 the company started the importation and worldwide sourcing of fresh produce and gourmet food items. The success of this and the rapid growth of the hospitality sector elsewhere in the UAE made it logical to start operating in Dubai in 1997.

Today, Fresh Express is recognized as one of the leading distributors in the luxury food business within the Gulf region. However, none of what we have achieved would have been possible without our history and passion for food.

Our People

Fresh Express Team
Freshexpress Team

Our people are our greatest strength

We bring together a team of highly skilled people from diverse nationalities that are experienced, professional and knowledgeable individuals. They come from a range of elite industry backgrounds and have gained extensive experience within the food service sector over many years. All are motivated by adding real value to our customers and their businesses.

We pride ourselves on the depth and breadth of our category knowledge and expertise. At Fresh Express, we strive to be the category partner of leading retailers. Our Account Managers are complemented by a Trade Marketing function which, by using effective Category Management techniques, works as an extension of their own category teams.

Category experts who can convert powerful consumer and market insight into actionable proposals and develop customer orientated solutions.

Adding real value through market leading product development and innovation for both branded and own label products.